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#Jay z 444 album platinum movie#
JAY-Z plans to release 4:44 along with a movie starring Mahershala Ali, Lupito Nyong'o, and Danny Glover at the end of the month - again, only for Tidal users. This album, which will be streaming exclusively on Tidal as of June 30, will be JAY-Z's first since his platinum album Magna Carta Holy Grail was released in 2013. Just five days after its release, JAY-Z's newest album 4:44 has already been certified platinum by the Recording Industry Association of America, having been streamed or sold the equivalent of one million copies. Some people were even wondering if 4:44 could be some coded message announcing the arrival of the twins, but it turned out to be yet another clever marketing campaign. Jay-Z changed the game in 2013 thanks to an innovative deal with Samsung and his critically acclaimed Magna Carta. JAY-Z has been toying with fans for weeks with the numbers "4:44" appearing mysteriously in banner ads and in subway posters all over New York in early June. Unfortunately for those with iTunes, 4:44 will be out of reach - at least for now. The album was certified platinum by the RIAA less than six days after its limited release, thanks to Tidal streaming and Sprint downloads. And so, JAY-Z will be dropping 4:44 into everyone's laps at the end of June, which is perfect timing for everyone who subscribes to Tidal. The rapper launched his 13th studio album five days ago and it was already platinum it seems from a celebratory photo. The rapper/music mogul just became a father for the second and third time to the most famous twins on the planet, sorry Clooney babies. How JAY-Z's 4:44 album went 'instant' platinum. The timing for JAY-Z's new album simply couldn't be better if a team of marketing geniuses sat down in a brainstorming session and planned it out (which they might have).